Every digital marketer is well aware of how important SEO is to every business. As we know, Search Engine Optimization increases website’s visibility, and improves search engine ranking.

And now, as the online competition continues, websites are being made more advanced and marketing strategy has become more innovative. Each year, Google creates and develop new search algorithms.

So to learn about this, let us see these major SEO trends for 2020;

Optimizing BERT

BERT is maybe one of the major changes Google has so far. Optimize BERT by providing specific answers to the question commonly search by users, and make sure to allign those searches to the content of your website.

High-quality content

“Content is the King” as what marketers usually say. For this year, structured content allows long tail keywords to compete in long tail searches. Build your website well through optimizing your content by targeting the specific words usually used by users.

Video Marketing

This one is said to be the highlight content in SEO. Videos are becoming an important marketing strategy and are most likely to appear on different search engine’s first list. So in this case, it helps improve brand engagement.